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Posted on 01/25/2008 12:20 PM
By: CappersPicks.com NFL Football Handicapping Staff
Super Bowl Betting Guide From CappersPicks.com
Superbowl Event – Stats – Betting – Handicapping and football guide from CappersPicks.com.
To bet on the Super Bowl is to be a part of the very fabric of American sports. Millions of people who do not even watch football have already placed bets on Super Bowl XLII, featuring the New York Giants and their record ten-game road win streak, facing the New England Patriots and their record 18-0, so far, season. The people who keep track of these things expect another record breaking year in terms of dollars wagered on the Superbowl in Las Vegas this year, with the total expected to shoot over the $100-million mark for the first time. Football is America’s pastime, no one could argue, but Super Bowl betting is becoming a pastime in its own right.
New York Giants +11.5 vs. New England Patriots –11.5
FOX, who will be televising the event, is selling approximately 85 30-second ad spaces to run during the game and the average price for those 30-second spots is expected to be between $2.7- to 3-million. Breaking that down, you’ll find this means that the companies who are paying for those ads are buying into the idea that it is worth it for their product to be seen on a show that is going to charge them about $90,000 per second of ad time.
Super Bowl Betting: 6:20 p.m. EST in Glendale, Arizona
Consider the fact that FOX also owns and broadcasts the show American Idol, America’s number one watched program, and how much they must make off the ads for that show. They must also pay a fair amount, or at least lose a lot by advertising their own show in slots that they could otherwise be paying for during other shows. FOX is going to strike gold with Super Bowl 42 by the very fact that they got the NFL to allow Paula Abdul, the washed-up former Los Angeles Lakers dancer and pop singer, to open up for Tom Petty during the Super Bowl halftime show. Abdul is one of the judges on American Idol and her judging partner Randy Jackson produced her new material.
Basically, FOX will get to charge other companies $90,000 per second to advertise their wares in the middle of an extra long advertisement for FOX’s own show at the Super Bowl halftime. Ingenious! Somebody best be getting a promotion for this stunt!
While the prices for the Super Bowl odds probably won’t let you walk away with even a percentage point of the killing FOX will make off this game, you can console yourself with even a small win from the BetUS sportsbook just by knowing you had nothing to do with putting that horrible talent show on the air.
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