Exclusivity key to successful webstreaming operation - InterGame

Companies looking to utilise live video streaming in order to bolster their online sports betting offering should strive to secure exclusive rights to specific events, according to Ross McEacharn, commercial director of Perform Group.

Hosting an animated debate at the BetMarkets conference earlier this month, McEacharn was quick to dismiss views that webstreaming was not suited to the live, in-play betting sector due to latency problems.

"Live online video streaming is just as quick as television. In fact, Flash streaming methods ensure images are delivered as fast, and in many instances, faster than TV pictures. This makes it the perfect in-play betting product."

Although the technology is now in place for webstreaming to be effective, McEacharn said it was important that operators differentiate their product from their competitors.

Read more of this article here...