comScore Media Metrix Releases Top 50 Web Rankings for March - Biloxi Sun Herald

Yellow Book Network and MLB.com Lead Top-Gaining Properties, March Madness Tournament Drives Traffic to Online Gambling Sites,

RESTON, Va., April 14 --
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for March 2008 based on data from the comScore Media Metrix service. March saw traffic increase to online radio, gambling and retail-health care sites.

"American sports factored in prominently for the top gaining categories and properties in March," said Jack Flanagan, executive vice president of comScore Media Metrix. "The NCAA tournament drove substantial traffic to online gambling sites during the month, while the start of spring training made MLB.com one of the top gaining properties. Both events also contributed to ESPN.com's surge in the top properties rankings."

Top-Gaining Sites for March

Yellow Book Network secured the top-gaining site position for the month, with a 54-percent gain to 13.5 million visitors due, at least in part, to a new partnership with addresses.com. Baseball spring training and fantasy team drafts prompted a flood of earnest fans to MLB.com, which jumped 50 percent to 9.8 million visitors. Bankrate.com Sites witnessed a 46-percent increase to 5 million visitors with the addition of the InsureMe.com entity in March.

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