Sports Event Marketing in the US has Focused too Heavily on ... - Business Wire (pres

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (Sports Events Marketing in the United States 2008 - Market Research Reports - Research and Markets) has announced the addition of Sports Events Marketing in the United States 2008 to their offering.

The sports event market is a vibrant sector that enjoyed considerable growth from 2002 to 2007, but missed significant earning opportunities. Sports event marketing has focused on attracting serious sports fans, overlooking potentially lucrative individuals who need more convincing to attend events.

This report uncovers and examines these overlooked opportunities in detail, and provides specific recommendations for capitalizing on them:

- An analysis of attitudes and behavior of three consumer cohorts: Super Fans, Social Fans, Family Fans

- An examination of products and attractions that will appeal to all three cohorts

- Practical steps marketers and stadiums can take to make their properties year-round destinations

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