Sports Event Marketing in the US has Focused too Heavily on ... - Business Wire (pres

Staff · 03-31-2008, 11:44 AM

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (Sports Events Marketing in the United States 2008 - Market Research Reports - Research and Markets) has announced the addition of Sports Events Marketing in the United States 2008 to their offering.

The sports event market is a vibrant sector that enjoyed considerable growth from 2002 to 2007, but missed significant earning opportunities. Sports event marketing has focused on attracting serious sports fans, overlooking potentially lucrative individuals who need more convincing to attend events.

This report uncovers and examines these overlooked opportunities in detail, and provides specific recommendations for capitalizing on them:

- An analysis of attitudes and behavior of three consumer cohorts: Super Fans, Social Fans, Family Fans

- An examination of products and attractions that will appeal to all three cohorts

- Practical steps marketers and stadiums can take to make their properties year-round destinations

Read more of this article here...

03-31-2008, 11:44 AM	#1 (permalink)
Staff Join Date: Feb 2008 Posts: 8,354	Sports Event Marketing in the US has Focused too Heavily on ... - Business Wire (pres DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (Sports Events Marketing in the United States 2008 - Market Research Reports - Research and Markets) has announced the addition of Sports Events Marketing in the United States 2008 to their offering. The sports event market is a vibrant sector that enjoyed considerable growth from 2002 to 2007, but missed significant earning opportunities. Sports event marketing has focused on attracting serious sports fans, overlooking potentially lucrative individuals who need more convincing to attend events. This report uncovers and examines these overlooked opportunities in detail, and provides specific recommendations for capitalizing on them: - An analysis of attitudes and behavior of three consumer cohorts: Super Fans, Social Fans, Family Fans - An examination of products and attractions that will appeal to all three cohorts - Practical steps marketers and stadiums can take to make their properties year-round destinations Read more of this article here... __________________ What I Say Goes! Looking for a CREDIBLE Sportsbook that Accepts Credit Cards? Subscribe to Cappers Picks Forums RSS Feed -- HERE Subscribe to Cappers Picks Blog RSS Feed -- HERE Do you use Feedburner? Click Here! Free Picks By Email - Click Here! Twitter? Click Here Last edited by Shame About Ray; 03-31-2008 at 12:14 PM.

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