Bodog.ca Open For Business In Canada

Bodog Europe Launches Bodog.ca for Canadian Players

For Immediate Release

Sept. 3, 2009

It has been a monumental year for the Bodog brand and its licensees, and Bodog Europe is excited to officially announce yet another key milestone in the brand's history: the launch of the Bodog experience to the Canadian market. Perhaps fittingly, Bodog Europe's launch of Bodog.ca coincides with the 15-year anniversary of the Bodog brand, for the first time giving Canadian players the ability to cash in on some hot new promotions just in time for the remainder of the CFL season and the beginning of the NFL and NHL seasons.

Bodog Europe is lead by industry veteran and Managing Director Keith McDonnell, and is regulated and licensed by the Antigua & Barbuda Financial Services Regulatory Commission, Directorate of Offshore Gaming. McDonnell noted, "We're extremely excited to be able to bring the unique Bodog experience to Canadian players. Canadians are passionate sports fans and are extremely savvy consumers. The Bodog brand is known world-over for its unmatched customer service and here at Bodog Europe we put the player's experience and entertainment ahead of all else - I'm confident that we're going to quickly earn Canadians' loyalty and trust."

Bodog.ca offers Canadian players safe, secure and simple access to world-class sports betting, a thriving and dynamic poker community, and a full Vegas-style casino with more than 80 web-based and downloadable games. Bodog Europe offers its players a simple, feature-rich sports betting product, offering a vast selection of sports betting opportunities across all major leagues and featuring live betting and an 80+ track Racebook. The Bodog.ca Sportsbook also has a particular focus on Canada's most popular sports: NHL Hockey and CFL Football.

Bodog Europe – the upstart Bodog brand licensee already taking the UK by storm with its European-facing site Bodog.co.uk – had originally secured the rights to the world-famous "Bodog" brand for use in Europe only. However, when Bodog Europe Managing Director Keith McDonnell learned of BodogBrand.com's willingness to entertain proposals to license the brand for use within Canada, he was quick to act, and secured the exclusive Canadian license.

"The Bodog brand is celebrating its fifteenth year anniversary this year – an absolutely remarkable pedigree and testament to its enduring values in an industry that quickly kills off mediocrity. The brand has gone through quite an evolution during that long history, and Bodog Europe is looking forward to carrying the torch forward for at least another fifteen years of world-class customer service, unbeatable promotions, and, above all – fun."

To learn more about Bodog Europe's Canadian site, visit http://www.bodog.ca.

[BodogBecky]

Thank you for posting this release, it is a very exciting time for the Bodog brand, that is for sure!

As a quick intro, I have recently joined BodogBrand.com as the Global Bodog Brand Ambassador. I come to you with five years of experience in the online gambling industry, and now I have landed at BodogBrand.com under the direction of Calvin Ayre. I have two goals throughout all online gambling forums:

1)To help clarify, confirm, answer questions, and pass on feedback about the Bodog brand, the franchise structure, and the individual bodog licensees (such as bodog.ca in this case).

2)To provide facts to customers who are having trouble with CS. I have the ability to make the connection between you and the Bodog licensee decision makers- you tell me your location, account info, problem and how you think you were treated unfairly, I will speak directly with the appropriate licensee based on your location, and you will receive the facts quickly.

Lastly, if you need to get my attention, PM is the best way as I will not be proactively surfing through forum threads.

Thank you, and looking forward to becoming a part of this community!

Thanks Becky

[BodogBecky]

Pleasure!!