Bodog Launches in Asia

For Immediate Release

May 21, 2009

MANILLA, PHILLIPPINES and ST. JOHN'S, ANTIGUA - After Bodog announced it had signed an exclusive brand license agreement with online gaming operator Haydock back in March 2009, the much-anticipated launch of the Asian-facing website is finally here. On Monday, May 18 Haydock launched Bodog at bodog88.com.

Haydock has big plans for the brand in Asia. "The Bodog brand is known worldwide for entertainment and a truly unique online experience – the Bodog culture is very different from anything currently offered in the Asian market today, so we feel we have a competitive advantage as a lifestyle brand" explains Haydock's Managing Director Ian Dunning.

Among the site's current offerings are live dealer casino, fun proposition bets, Stock Index and Running Ball wagering on a wide variety of sports. Born in the Chinese year of the Dog, in 1994, Bodog and its brand licensees have been operating for 15 years, paid out over 50 Billion USD and never missed a payout.

Jason Chan, the CEO of live dealer casino of Entertasia said: "We are proud to be able to work with such an energetic group, and we look forward to work with them globally at phase 2 after the success in Asia."

Worldwide, the Bodog brand has extended brand licensing agreements in areas other than gaming, including Music (including Wu Tang Clan and DMX) and Television (BodogFIGHT, Bodog Salutes the Troops and Bodog Battle of the Bands). Bodog has also sponsored events with world class organizations such as the LA Lakers, US Army, and MTV Video Awards, attendees include Kobe Bryant (NBA superstar), Chuck Liddel (MMA athlete), Jamie Foxx (actor/singer), Usher (singer), Bai Ling (actress).

The license arrangement between the Antiguan Bodog organization and Haydock provides an exclusive license to the Bodog brand for online gaming within Asia and access to an immense portfolio of creative assets and resources. Moreover, the agreement provides mechanisms to cross-license proprietary technologies that will benefit both parties and, ultimately, their customers.

Haydock Sports has been operating in Asia since 2006 under the authority of an Interactive Gaming License issued by First Cagayan pursuant to the laws of the Republic of the Philippines. About Bodog

Bodog has its head office in the Caribbean nation of Antigua. Bodog licenses the Bodog brand to a variety of brand licensees for an array of products worldwide. The Bodog group of brand licensees currently includes an online Sportsbook, Casino, Poker Room and a suite of other world-class gaming products, television, music and a number of internet technologies.

About Haydock Sports Limited

Haydock Sports is a premier online gaming operation dedicated to players in the Asian market. Licensed to offer gaming services worldwide pursuant to the laws of the Republic of the Philippines, Haydock is headquartered in Manila and is led by its Managing Director and industry veteran Ian Dunning. Haydock's management team brings more than a century of experience in the development and operation of online gaming products, and a wealth of Asian expertise. Haydock currently operates Home | Bodog targeting the Asian market in both the Chinese and English languages, offering an array of games and betting opportunities including running ball on most major matches, world-class sports betting, and a live dealer casino providing the best in Baccarat, Sic Bo, Roulette and Crazy21 Blackjack.

About Entertasia Technology Company Limited

In 2005, Entertasia was founded with one aspect in mind; to develop and provide world class gaming software. Based in Macau, Entertasia is a comprehensive gaming software company that offers a variety of exceptional software for both land-based and internet gaming operators. We pride ourselves on our flagship feature, "Live" gaming, which replicates the sensation of being in an actual casino with a bona fide dealer.

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