More and more European online gambling firms are looking towards Canada as a means of breaking into a North American market that does not include the U.S.
Sportingbet.com has been among the biggest beneficiaries of the focus on Canada through its agreement with Vancouver-based marketing firm, Big Juice Media.
"Sportingbet has amassed a rather substantial Canadian following through its presence on both the Alberta-based gambling news site, Gambling911.com, and the Halifax-based Covers.com," says Payton O'Brien, who acts as Senior Editor for the Gambling911 website.
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