It seems that online gambling may be in many ways less likely to encourage compulsive gambling.
A recent study found significant differences in the attitudes and expectations of online gamblers as opposed to those who visit land casinos. Publishing in the Journal of Consumer Research, June Cotte of the University of Western Ontario and Kathryn Latour of the University of Nevada-Las Vegas found motivations and experiences were vastly dissimilar.
The study found that land casino gamblers were often in search of thrills and highs. The lighting, sounds, and atmosphere provided a distinctly unusual setting. A feeling of temporary community is formed with other gamblers, traveling along to unknown fates.
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