Gambling websites can advertise on internet search engine Google from Friday.
It means bookmakers and casinos can target internet users in Britain when they type specific words into the website.
The timing of the decision has angered politicians and religious groups who claim the current financial crisis is causing enough money worries without the need to encourage gambling.
Google insisted ads will only be accepted from companies regulated in Britain or Europe. They also said parents could use safety filters to stop children seeing the ads as they will be classified as 'Non-Family Safe'.
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