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Google reverses UK policy to allow online gambling ads - Brand Republic Google reverses UK policy to allow online gambling ads - Brand Republic
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Google reverses UK policy to allow online gambling ads - Brand Republic

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Old 10-16-2008, 07:41 AM   #1 (permalink)
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Default Google reverses UK policy to allow online gambling ads - Brand Republic
LONDON - Google is changing its advertising policy to allow gambling-related advertising to appear against search queries in the UK from 17 October.

Previously, businesses could not advertise any form of online gambling or related websites on Google. The ads will still not be allowed on Google sites outside the UK.

UK companies registered with the Gambling Commission will be able to target text-based ads to users in England, Scotland and Wales. Non-UK advertisers based within the European Economic Area wishing to target Great Britain can do so if they are licensed to advertise gambling in their respective countries.

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