Larry Bird filed a lawsuit alleging a couple who bought his former home in southern Indiana are improperly using his name to promote a bed-and-breakfast.

The lawsuit, filed in U.S. District Court, claims Georgianna Lincoln and Chris Cooke did not have permission to use the NBA Hall of Famer's name with the property and are profiting off his trademark by stating the home belonged to him.

``The commercialization of Larry Bird's name in association with this former property is wholly and completely unauthorized and is blatantly being done for the sole purpose of profiting illegally from Larry Bird's name,'' the lawsuit states.

Cooke, an attorney in Alaska, said Tuesday that negotiations had ended in good faith with a spoken permission to use Bird's name in association with the home.

Continued at My Sportsbook...